With PulpLeveraging Our Strengths for Good

With Pulp provides design and development services to organizations that mean well.

The design process began by writing the content for the site. First, an outline of the messages that With Pulp wanted to put out into the world. Followed by, manuscripts for the home and about pages.

In addition to the design elements (tagline, headers, body, new business forms, newsletter subscriptions), the content surfaced a few ideologies that became the principles for the design.

We found that we are keen on plain language and transparency. This paved the way for a typography exploration that focused on legibility and authenticity. IBM Plex Sans was the winner as the primary font. We paired this with IBM Plex Mono to convey our passion for technology.

We chose illustrations as several of us on the team are artists, and it was a fun way to come together for a weekend.

The color palette was selected through user testing. We tested the homepage and logo with several palettes, and this one emerged as the winner.

Feature-wise, we planned several key components focused on gathering prospectives, and reducing bounce rates. Thus far, we have designed:

  • New business forms
  • Contact forms
  • Newsletter subscription
  • Branded case studies (leveraging the palette of the Client)
  • ‘Next up’ article module
  • Random quote in the footer

Select visuals included in this case study.

Brand designer, UX designer, UI designer